Oxford Real Farming Conference
Policy Room, Cheng Yu Tung Building, Jesus College, OX1 3DW
1:00pm 5th January 2024
We are always hearing that, when it comes to food, people only really care about price. But is this really true? Last summer and autumn, the Food, Farming and Countryside Commission (FFCC) began its National Conversation about Food. Working with partners, FFCC set out to talk to citizens about what they really want from food. Through rigorous in-depth sessions and national polling the project asked about food’s relationship with health, farming, land use, nature, and more. It explored citizens’ appetite for policy change and built on many years of campaigning and research to influence government and big business about food. At ORFC we will talk with some leading figures in this debate about what we've learned so far, what it means for farmers and food businesses and how we can mobilise citizens' voices to create an unstoppable movement for change.
Sue Pritchard, Chief Executive - Food, Farming and Countryside Commission
Dan Crossley, Executive Director - Food Ethics Council
Guy Singh-Watson, farmer and founder of Riverford
Sarah Pullen, Food Systems Lead - Birmingham City Council
This session is available to ticket holders of the online 2024 Oxford Real Farming Conference. You can watch the session back through the link provided below.