So, is it really all about cheap food?

Our session at the Oxford Real Farming Conference 2024 on how we can mobilise citizen voices to create an unstoppable movement for change.

8th January 2024

Drawing on our recent findings from The Food Conversation, our #ORFC24 session aimed to unpick the much-peddled myth that people only want cheap food.

Chaired by FFCC Chief Executive Sue Pritchard, we heard fascinating insights from leaders in food, farming and policy, including Food Ethics Council's Dan Crossley, Riverford's Guy Singh-Watson and Sarah Pullen, Food Systems Lead at Birmingham City Council.

Watch the session back below.