We amplify the voices of farmers, businesses, and communities – especially those whose perspectives are too rarely heard – to show the breadth and depth of public appetite for a better food future. So far, this programme has focused on three areas of work:
The Food Conversation: the UK's biggest ever conversation about food, with 12 citizen assemblies taking place across the country – and dozens more hosting their own local food conversations.
Farming Voices: through films, podcasts, events and more, #FarmingVoices asks farmers what they really think – and takes those voices to leaders and decision-makers.
The Food Strategy: facilitated by FFCC and the Food Foundation, a groundbreaking programme of citizen engagement for DEFRA's new Food Strategy.
The Food Conversation is the UK's largest-ever public dialogue about our food system. Since 2023 FFCC has hosted in depth deliberations in 12 parts of the UK and supported over 75 communities to host their own community-led food conversations reaching hundreds of citizens. We have learned an enormous amount about what citizens want, published reports, produced films and connected citizens with politicians and decision-makers – all while the evidence continues to grow that there is huge public appetite for action on food.
There's a lot of noise in farming right now and for many, the future feels uncertain. Our Farming Voices work brings balanced and thoughtful voices together to have better conversations about the biggest issues facing agriculture – and what needs to happen to set us on the path to a thriving, resilient and prosperous farming future.
We also take farming voices to decision-makers through our role as secretariat for the All-Party Parliamentary Group (APPG) on Farming, facilitating conversations between farmers and politicians and ministers on issues such as land use, nature, profitability and more.
FFCC and the Food Foundation have been working with Defra to run a groundbreaking programme of citizen engagement for the new Food Strategy. A Citizen Advisory Council (CAC), made up of Food Foundation Ambassadors and Food Conversation participants, is helping to co-ordinate the programme and feed back to the Defra policy team. So far, the CAC have run workshops with other citizens, produced reports, attended government events, and most recently run the 'What Works Here Inquiries' to find out what national government can learn from the work already happening on the ground in different places across the UK.