Food, Farming and Countryside Commission

'Good work' polling data

23rd May 2019

'Good work’ in food, farming and rural communities: first look at Populus polling data.

How can a focus on ‘good work’ contribute to the strategic discussion of how to build a workforce fit for the future in agriculture and horticulture?

Does a person-centred perspective – understanding what people want and need from their working lives – reveal new opportunities to develop attractive opportunities for good work in farming, rural communities and the food sector?

Could such an approach highlight latent features of land-based work that are potentially attractive to young people, or place-based opportunities to develop careers across sectors?

This note summarises initial observations.

Note: this research was originally published on the RSA website (Royal Society for the encouragement of Arts, Manufactures and Commerce), which hosted the Food, Farming and Countryside Commission between November 2017-April 2020.