What do citizens really want from food?

Sue Pritchard explores what a new social movement for food could look like for Wicked Leeks magazine.

26th April 2023

For Issue 11 of Riverford's Wicked Leeks magazine, FFCC Chief Executive Sue Pritchard positions food within wider social movements for a fairer and more sustainable society.

In contrast to individualistic narratives pushed by some media that "people want cheap food" and "no one wants a nanny state telling them what to eat", Sue reflects on how FFCC's work with communities around the UK shows that citizens "want and expect their governments to regulate businesses and ensure a level playing field, for a safe, healthy, fair food system – fair for farmers and growers, and fair for citizens."

Read the full article here.