Good food matters to the British public – the evidence is clear. Citizens want to see government and businesses taking decisive action so everyone is able to eat sustainable, healthy food. Citizens also want a seat at the table when it comes to designing policies that affect them. 

In spring 2025, a group of representative citizens from across the UK were invited to help shape the Good Food Cycle, a food strategy for England. As part of this, they recently led a series of ‘What Works Here Inquiries’ in four places across the nation. 

Watch FFCC’s Sue Pritchard and The Food Foundation’s Anna Taylor in conversation with FFCC Head of Food Futures Mhairi Brown, Director at Feeding Liverpool Keenan Humble, Citizen Advisory Council members David Njoku & Dominic Watters, and DEFRA to explore what they uncovered and what this process has been like for the citizens involved. What have their insights meant for government thinking? What learnings are there about involving citizens in policymaking?